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All In Steering Meeting 20/11/2023

Attendees: Alessandro Caliandro, Antonio Arezzo, Debora Lardo, Lorenzo Capecchi, Luca Manara, Federico Malvezzi, Filippo Sanna, Gabriele Consiglio, Karen Di Primio, Laura Villa, Lorenzo Fanetti, Luca Dusi, Matteo Toto, Raffaella Cespites, Valentina Coppini

=Take away=

Objectives UNGUESS 2024​

  • #1: Reach the top-line results (Close Deals & Revenues)
  • #2: Enter the French Market (in case of Ferpection M&A, the objective is to make the synergies work at best. Without M&A, the objective is to open the market)
  • #3: Product Strategy refinement: improve delivery process efficiency, increasing the perceived quality of UG Dashboard to bring customers in the platform*

** it can’t exist without clarifying the product roadmap and product mainly initiative (debate on main year initiatives and thor priorities)*

TOP Line 2024 (Close Deal & Revenues) will be finalized after the Budget closing

Takeaway​

  • We decided to build the product on the User Persona needs, not the Buyer Persona needs (we assume that the buyer don’t buy "the platform", the platform is more important on the renewal process based on user personas feedbacks (if the user persona is satisfied after the first period of use)

    • Notae: subject to 14.12.2023 Strategy Meeting

  • FTE/Professional Talen

    • FTE Type list: QA Manager (tester that execute manual tests), QA Engineers, QA Engineers + Testing Automation, UX Researcher, Ethical Hacker
    • IF FTE are not in this list, these are the selecting criteria:
      • They should be in our direct network
      • They HAVE TO bring value in our core business (UG Quality, UG Experience o UG Security)
      • NOT (example): Developers
    • They must be part of company life (for example take part of Retreat and other company events
    • Who will manage them:
    • We will activate a “FTE Bench” (FTE potential candidates). The unique contact points is Lorenzo Capecchi that ask for help to Alessandro Caliandro for UG Experience, Edoardo Vannutelli for Testing Automation and [<nowiki/>``[Nadelle](mailto/andrea-nadelleunguess-io)] for Security. HR is always active in research and hiring process, even for legal contract process

  • International

    • In 2024 we will invest mainly on France, target 700/800k (Jeremy Aubert's work) and the Ferpection M&A (very likely, but not certain, M&A deal closing within the year). Ferpection BP for 2024 is approx. 1.65M€ (90% France)
    • Everything else is considered RoW, which I speculate could settle around 500/700K (very draft estimate). To keep the partial track on Spain, there is an active experiment with Cristina Sisti (external Sales Manager paid mainly success fee).

  • Accessibility

    • Accessibility is a separate service in our UG Experience catalog
    • Our platform is ready to delivery also this type of testing (many times accessibilities issues are Bugs and if the delivery is the report, then It won’t go through the platform)
    • The product/platform dev. planning will consider to build things accessible, but in a light mode (doesn't mean we will redo the whole platform accessible)
    • Accounting: Accessibility activities will be moved from UX Experience to "special"
    • Accessibility is changing continuously: we will do a focus/assessment every quarter to check the progress of our organizational/delivery model on accessibility
    • Alessandro Caliandro open a internal table discussion table to understand if we can create a “light accessibility” service

  • UG Cyber

    • Platform development: Andrea Nadelle is defining minimum requirement to remove Jira and we will check if requirement apply to product strategy (likely so)
    • Most likely, but to be verified, these needs also bring value in UG Quality and UG Experience (ie, notifications or dialogue between customer and triager in the platform, but to be verified vs previous point)

  • AI

    • We will legitimize a monthly meeting on which we discuss the AI topic in general. For example these are 4 macro-themes we should, at one point, bring into discussion
      • AI platform development (ie, video transcript)
      • Delivery optimization (ie, use Chat GPT to create User Personas for UX test, or to create testing manuals)
      • A vertical sales offering (ie, data collection for AI training)
      • Improving the people day-by-day work
      • Alessandro Caliandro will call for the first meeting