OKR: Objective Key Results
**DEPRECATED**
In UNGUESS we use OKR as framework to define measurable goals and track their outcomes. Why: we believe that data driven decision is the key to scale an organization and OKRs comprise an objective (a significant, concrete, clearly defined goal) and 3-5 key results (measurable success criteria used to track the achievement of that goal).
But we want to scale so, not only should objectives be significant, concrete, and clearly defined, they should also be inspirational. Objectives can also be supported by initiatives, becasue a good team continue to push the growth with good idea and the execution behind that.
OKRs also give the opportunity to be flexible and adapt over time and should be tranparent for all the organization.
AppQuality North Stars
A good OKR set start with North Stars: a North Star offers direction and focus, and it becomes an actionable tool to guide experiments and connect teams. North Star goal, just like Polaris, is the brightest star in the sky, a well-defined marker to help you navigate through darkness and uncertainty.
Here our 4 North Stars for 2022
At this link a short video with tags (ENG subtitles): https://app.iterspace.com/recording/e562d478-c822-4888-b0b0-dc25e7aef171
<big>NORTH STARS</big> | <big>Short but meaningfull description</big> |
|---|---|
| INTERNATIONALIZATION | Becoming a European organization means primarily starting to create a solid leads pipeline abroad starting with southEU countries. Even though we will start looking at southern countries, every EU deal is important for us. EU is a big market and we should look at it as the unique and primary market. Differences among countries exist so we must prepare for that. |
| EVOLVE PRODUCT TO NEXT GENERATION | Today, our main source of income today IS NOT ENOUGH THE PRODUCT. We need to change our mindset and that everyone is onboard on the idea and methodology of selling a product, not a consultancy. |
| STAY LEAN, EXECUTION | A company is inefficient by definition but we want to generate an empowering working environment where doing things will be easy and the culture will embrace the pure startup attitude. |
| WE ARE A TURNOVER OBSESSIVE COMPANY | Turnover means market fit. Market fit means we can scale. The main reason why startups fail is the lack of market and customers. That's why we will invest in creating a machine that generates a strong, robust pipeline of prospect and customers keeping the efficiency of a sales machine (just hire sales manager won't payback). |
** 1st Quarter 2022**
Here is the video of OKRS's first quarter 2022 presentation (with tags ENG subtitles):https://www.youtube.com/watch?v=qO2f3Lb5XzU
2nd Quarter 2022
Here is the video of OKR's second quarter 2022 presentation : https://drive.google.com/file/d/1pZgJQDEv_rzm-QDfhVDftohHK5lcqjvU/view?usp=sharing